Huntsville is Now Home

March 3, 2022
Jeff Huffman

Weather has been my passion since I was eight. Communicating it effectively is my life mission. 

However, my faith is increasingly frail in people, companies, and governments reacting appropriately to extreme weather threats. Furthermore, I believe the misuse of technology could someday be a significant factor in something terrible.

There is much more to unpack on this at a later time.

But first, some personal news.

"Mid-life crisis" is a bit strong. I would call this a strategic pivot to be part of a solution, rather than fight the problem.  

I busted my butt to be “that TV guy” for the first 10 years of my career in Mid-Missouri at ABC17 and FOX22. It was certainly a dream come true. In 2011, I stepped off the traditional market-chasing ladder to build something new in the academic and public media environment. 

Directing a team of meteorologists across two states, on more than 20 media stations, and through at least a dozen tropical storms or hurricanes was certainly the “pinch me I’m dreaming” kind of fulfillment. But after ten years in the public sector, it was time to take another risk. I believe the next piece to my life puzzle is equipping the front-line weather communicators with solutions that transcend platforms or methods.  

However, a huge dilemma clouded my journey. No job title in the traditional marketplace appealed to me. Trust me - I mulled over many. So, my next step was to consider the intangible pillars, such as happinessfreedom, and culture. Suddenly, my short list got a lot shorter. Call it coincidence or fate – doesn’t matter – literally the day after this epiphany, a door was opened.  

It's all about the people.

I now work for Baron Weather as a digital meteorologist, based in the beautiful “Rocket City” of Huntsville, Alabama.

We are a global company that provides superior weather solutions for critical decisions. We help industries such as insurance, aviation, and media respond to weather and climate threats confidently. My primary duty will be to produce content that validates our products and services in real-time or through case studies that highlight their efficacy and exclusivity. 

There are only a couple weather data providers in the world that are truly reliable, understand machines can’t do everything, and free of red tape. Baron is one of them! And it’s a HUGE win that the people feel like family, you can still draw on someone’s whiteboard (without scheduling a meeting), and get invited to the Christmas party planning committee your first week.   


Stormy, the most beautiful cat in the universe, and I are very happy in our new home. I can go hiking up a mountain just down the street, the city is booming with new transplants, and there are smart people everywhere! I also have a newfound appreciation for seasons. On so many levels. 

I hope to share more about that “life mission” part real soon, and how my new employer is advancing that cause. And to those of you who appreciate my “Huffman Heads Up” weather updates – they won’t stop. In fact, they will only get better. Thank you for your trust and support, wherever my unorthodox career leads me.  

It's time for liftoff to my next chapter!

11 comments on “Huntsville is Now Home”

  1. So SO excited for you, Jeff!! You’re going to do great things with Baron! Looking forward to following along on your journey!

  2. so pleased you have found a great new challenge. Sure hope you can travel to WA and catch up with us. Congrats!!

  3. Congratulations, Jeff! I remember you serving in MO - you were the most reliable forecaster. I also remember our time working together on the National Day of Prayer for Columbia. May the Lord bless you on your new adventure. If I weren't in ministry, I would definitely consider meteorology!

  4. I am so excited for you Jeff. Finding your life's mission is so important and it sounds like you have. You'll be providing a critical service to organizations where a lot of their success depends on Baron Weather. Congrats. Please keep us posted.


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